If you came to the FNO is VANE celebration last Thursday, you already have one of these slick black envelopes. They contained a special letter thanking you for stopping by, and offered a voucher for 20% off your entire purchase on our web shop. But we want to extend this offer to all our digital fam as well, so go ahead and use the following discount code, ‘FNOisVANE2011′, to shop for less. Peep our new tank top collection while you’re there – but don’t wait too long, this offer expires September 15th.

Thanks for the continued love and support, happy shopping!

New York Fashion Week officially commences tomorrow with Fashion’s Night Out, and our foremost contribution to the festivities is ‘FNO is Vane’, an in-store special event which is all about celebrating you, our customers. We have a number of deals going on all evening, so stop by and take full advantage!

1. Up to 20% off all purchases: Walk in to the store and all VANE merchandise is 15% off. Check-in on Foursquare and we up the discount to a total of %20 off!

2. Free T-Shirt with purchase of shoes: We’re super proud of our collaboration with Sebago, so if you grab a pair you’ll get a free T-shirt, on us!

3. Enter to win a $50 Gift Certificate: Follow @WEareVANE on twitter and tweet (or re-tweet us) the following: “Follow @WEareVANE & RT to win a $50 gift certificate #FNOisVANE” and enter to win a $50 gift certificate.

4. Free Stickers: We just whipped up a fresh new batch of stickers, and we’re gonna hand ‘em out all night long. Another freebie just for stopping by.

We’ll also have food & refreshments compliments of Tiny’s Giant Sandwich Shop, with music curated by Jason Scott of BetteryetANAVY. We’re launching our Instagram account as well (@WEareVANE) so smile and you could end up on our internets. Afterwards, join us for what should be a live after party at The Blind Barber.

ADDED: Party Supplies (Fool’s Gold) will be performing at The Vane Concept store for FNO is VANE at 7:30pm!

The Vane Concept Store
125 Rivington St.
6pm-10pm

Join us this Thursday, September 8th for a special Fashion’s Night Out experience as we share contests, discounts, and giveaways to celebrate one of New York City’s most exciting evenings. RSVP on Facebook.

Take full advantage by checking in on Foursquare to get up to 20% off plus enter to win a $50 gift certificate.

Food and refreshments will be provided by our friends at Tiny’s Giant Sandwich Shop. Music curated by Jason Scott of BetteryetANAVY. More surprises are in the bag.

ADDED: Party Supplies (Fool’s Gold) will be performing at The Vane Concept store for FNO is VANE at 7:30pm!

Thanks for your continued support — see you there!

- The VANE Family

New merchandise arrived at the store this week. Swing by, 125 Rivington Street, New York City.

Vane announces their latest Concept Store in New York City.

125 Rivington Street
Lower East Side, NYC

THE STORE
Designed around the latest collection theme Dark Forrest, the shop features moody, floor-to-ceiling wilderness imagery on the east facing wall, while an assortment of found objects, tools, and books scattered throughout the space to create a mysterious atmosphere of constant discovery.

Product display is provided through a combination of built furniture and found items, anchored by a set of custom military cases used throughout the shop, featuring wood and glass display boxes with industrial wool inlays, while a tailor-made archival shelving and closet system hold product inventory.

Located at 125 Rivington Street in the heart of New Yorkʼs burgeoning Lower East Side, the store buildout called for a gut renovation to expose the original brick walls and wood flooring, showcasing the distinct character of the original building architecture. Rather than hide the buildingʼs imperfections, the Store highlights the raw essence and industrial beauty of the space through the use of concrete and a thin veneer of white paint to brighten the store.

The Store will be open from 12pm to 8pm Sunday through Wednesday, and 12pm to 10pm Thursday to Saturday to accommodate the unconventional schedule of the neighborhoodʼs creative community.

THE PRODUCT
The Store will feature a cross-category offering of Vane’s exclusive apparel, jewelry, and footwear collections, and will also highlight their various collaboration products. The shop will offer a preview of upcoming styles, and will continually release styles of footwear and outerwear that will be available only in the store.

The Vane merchandise will be complemented by a hand-selection of vintage Rolex watches and vintage designer frames from Carrera, Cazal, Christian Dior, Ultra and more.

VANE
Vane is a declaration of creative independence; the power of creation to subvert conventional rules. Transformed by the constant influx of culture and talent in New York City, Vane has evolved into a platform for multidisciplinary creativity and imaginative collaborations across various disciplines, practices and industries.