Vane announces their latest Concept Store in New York City.
125 Rivington Street
Lower East Side, NYC
Designed around the latest collection theme Dark Forrest, the shop features moody, floor-to-ceiling wilderness imagery on the east facing wall, while an assortment of found objects, tools, and books scattered throughout the space to create a mysterious atmosphere of constant discovery.
Product display is provided through a combination of built furniture and found items, anchored by a set of custom military cases used throughout the shop, featuring wood and glass display boxes with industrial wool inlays, while a tailor-made archival shelving and closet system hold product inventory.
Located at 125 Rivington Street in the heart of New Yorkʼs burgeoning Lower East Side, the store buildout called for a gut renovation to expose the original brick walls and wood flooring, showcasing the distinct character of the original building architecture. Rather than hide the buildingʼs imperfections, the Store highlights the raw essence and industrial beauty of the space through the use of concrete and a thin veneer of white paint to brighten the store.
The Store will be open from 12pm to 8pm Sunday through Wednesday, and 12pm to 10pm Thursday to Saturday to accommodate the unconventional schedule of the neighborhoodʼs creative community.
The Store will feature a cross-category offering of Vane’s exclusive apparel, jewelry, and footwear collections, and will also highlight their various collaboration products. The shop will offer a preview of upcoming styles, and will continually release styles of footwear and outerwear that will be available only in the store.
The Vane merchandise will be complemented by a hand-selection of vintage Rolex watches and vintage designer frames from Carrera, Cazal, Christian Dior, Ultra and more.
Vane is a declaration of creative independence; the power of creation to subvert conventional rules. Transformed by the constant influx of culture and talent in New York City, Vane has evolved into a platform for multidisciplinary creativity and imaginative collaborations across various disciplines, practices and industries.